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A Division of Amatahc Enterprises LLC

Kali & Ekon

A universe built for children who deserve better stories.

Why It Exists

Reading should feel like discovery before it ever feels like instruction.

What It Is
Children's Literacy IP
Status
In Development
Anticipated Launch
2027
Based In
Manvel, Texas

A phonemic awareness picture book series.

A phonemic awareness picture book series developed to meet children exactly where they are, in the earliest, most critical window of literacy development, and walk them through it with characters who look like them and an educational anchor named Gigi who loves them enough to pay attention.

Book 1 is complete and the series bible covers five books, each built around a specific phonemic milestone.

The philosophy predates the products. It is the reason the products exist.

Built to be lived in, not just read.

Kali
The child at the center of the story. Curious, capable, and discovering the world through language. Kali is fully owned, fully fictional, and fully alive.
Ekon
Kali's companion through the journey. The name means strong. The character carries that weight without making it heavy for a child to hold.
Gigi
The educational anchor. Warm, wise, and relational. Gigi is the framework made human: the teacher every child deserves.

Built inside Amatahc Enterprises.

Kali & Ekon Universe was developed inside Amatahc Enterprises LLC as the enterprise's founding intellectual property division. Authored under the credit Chatama McFarland (as Gigi), the series grew out of two decades of work in education, customer service, and global operations, channeled into a literacy framework built specifically for the earliest readers.

The series is built and governed under Vellum & Hart, Amatahc's educational publishing imprint, which provides the curriculum architecture and academic infrastructure beneath every book.

Five books. One literacy system.

Five books total, moving from sound discrimination through blending, segmenting, and manipulation. Designed for classrooms, families, and literacy environments where children are learning how language works. Book 1 is complete and the series bible is locked through all five installments.

A Note from Gigi

Some stories begin with an idea. This one began with a child.

Several years ago, someone I love came home from school with an assessment. It measured phonemic awareness, identified areas for growth, and did exactly what assessments are designed to do. It described skills. What it did not describe was her. She was curious. She was joyful. She noticed things other people missed and asked the kind of questions that make you stop and think. She deserved a learning experience that saw all of that before it ever measured a score.

So I did what has become a pattern throughout my life. I built something.

It did not begin as a business plan or a publishing company. It was not even meant to become a book. It began as a promise between a Grand Godmother and a little girl. Three days a week, we sat together. We laughed, played, tapped sounds on our fingers, and celebrated every small discovery. I built a tutoring program around her, because I wanted her to know something before she mastered another word. She was worth building for.

As the weeks passed, I realized something I had not expected. If one child could learn this way, so could countless others. The lessons became stories. The stories became characters. The characters became a universe. What began at one kitchen table grew into something much larger, while never losing sight of the child who inspired it.

Kali, Ekon, and Gigi are original characters. But they carry the same spirit that gave this journey its beginning. They exist to remind children that learning is not something done to you. It is something discovered with someone who loves you enough to pay attention.

The books teach phonemic awareness. The illustrations reinforce the learning quietly, without interrupting the story. The caregiver guides are designed so the adults in a child's life can participate with confidence, not just observe. Every page was built with intention, because this series was never meant to entertain children for a few minutes. It was created to help them discover that learning can feel joyful, personal, and full of possibility.

People sometimes ask why a business leader would build a children's literacy universe. The answer is the same answer that drives everything built inside this enterprise. People become who they were created to be when someone builds the right environment around them. Kali and Ekon simply begins that work at the very start.

If these stories find their way into your home or your classroom, I hope they give you more than stronger readers. I hope they create quiet moments. I hope they remind a child that progress is worth celebrating, that curiosity is worth protecting, and that someone is always cheering for them.

Because this universe was never built around a book. It was built around a little girl who reminded us that when love is paying attention, it does not just encourage. It builds.

Gigi
Educational Anchor — Kali & Ekon Universe
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